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Someone sent you a reaction GIF. Or you saved a short animation from Twitter. Or you're looking at a file from 1997 that somehow still works perfectly. GIF has been the default way to share short, looping animations since before the World Wide Web existed — CompuServe introduced it in 1987, and it refuses to retire.
GIF's power is simplicity: it works everywhere, no codec required, no play button to tap, no compatibility concerns. The limitation is equally simple — 256 colours per frame. That's why GIFs look grainy and banded compared to modern video. A five-second GIF can easily be 10 MB where an equivalent MP4 would be 500 KB. WebP and AVIF can do everything GIF does, better and smaller. But none of them have the cultural momentum.
Every browser, every phone, every messaging app displays GIF. If you need to create one, screen-recording tools and fwip can convert short video clips. If you need to reduce file size, converting a GIF to MP4 or WebP will save 90% or more. But sometimes you just need a thing that loops, works everywhere, and doesn't require anyone to press play. That's GIF's job, and it's not done yet.
Convert .gif files instantly in your browser. No upload, no signup, no subscription. Your files never leave your device.
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